Notes from the author (edited): My primary motivation in writing Successful Proposal Strategies On-the-Go! was to document what I have learned professionally during the past 12 years. . . I supported more than 110 unique customers, ranging from small and mid-tier businesses to Fortune 50 multinational corporations. . . These engagements provided me with a wide spectrum of insights and lessons learned. . . In addition, I wanted to reinforce the importance of “Strengths” rather than “win themes” and “discriminators” in proposals to the U.S. Federal Government. . . a topic that companies of all types and sizes will be well-served to build into their collective thinking.
My new book will bring value to executive leadership, business developers, capture managers, and proposal developers and managers, along with technical and programmatic subject matter experts/proposal content providers and knowledge managers. . . Embedded in the pages are multiple specific, real-world examples of what the U.S. Federal Government, international businesses, and grant-making organizations deem to be important. Proposals must focus on what your organization will bring to your customer or prospective customer in terms about which that customer cares and will evaluate.
Digestible increments make picking up and engaging right away with On-the-Go! quite easy.
Successful Proposal Strategies On-the-Go!
Artech House, Boston and London
ISBN 978-1-68569-013-7
Dr. Bob Frey
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